Digital Marketing Paid Search (PPC) Coordinator

Marathon Consulting is seeking a Digital Marketing PPC Coordinator to support our Integrated Digital Marketing team on paid search, social, and programmatic campaigns for our clients. This role requires a self-motivated, results-driven individual who likes to have fun while collaborating with a dynamic team in the ever-evolving world of digital marketing.

As a Digital Marketing Coordinator, you will play a crucial role in developing and executing paid search and paid social campaigns to drive targeted traffic, engage audiences, and optimize digital advertising performance.

This position requires a foundational understanding of launching and supporting digital advertising campaigns, as well as the ability to analyze data, optimize campaigns, and stay updated on industry trends.

Responsibilities:

• Campaign Management: Plan, create, implement, and optimize paid search and paid social campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, Simpli.fi and more.
• Keyword Research: Conduct thorough keyword research to identify high-potential keywords and develop a comprehensive keyword strategy.
• Ad Copywriting: Write compelling ad copy that drives click-through rates and conversions while maintaining brand consistency.
• A/B Testing: Execute A/B tests on ad creatives, targeting parameters, landing pages, bid strategies, and more to improve campaign performance.
• Analytics and Reporting: Regularly analyze campaign performance, create reports, and provide actionable insights to improve ROI.
• Adherence to Best Practices: Stay current with industry trends, algorithm changes, and best practices for paid search and social advertising.
• Collaboration: Work closely with cross-functional teams, including SEO, graphic designers, and web developers to align advertising efforts with overall marketing goals.

Requirements:

• Experience: Minimum of 2 years of paid search experience building and optimizing campaigns (Social/SEO/Programmatic a plus).
• Platform Proficiency: Proficiency in Google Ads, Meta Ads, and other major advertising platforms.
• Keyword Research: Proven experience in keyword research and management.
• Analytics Tools: Proficiency in analytics and reporting tools, such as Google Analytics.
• Communication: Strong written and verbal communication skills.
• Certifications: Relevant certifications in paid advertising (e.g., Google Ads and GA4) are a plus.
• Education: Bachelor’s degree in marketing, advertising or communications (or related field).
• Must have a valid driver’s license.

Why Join Marathon Consulting?

• Benefits: Marathon offers attractive benefits, training, and salary package. The employee’s health, dental, life and long-term disability are paid 100%.
• Innovative Environment: Our company fosters a culture of innovation, where creative ideas are valued, and new strategies are encouraged. You'll have the opportunity to stay at the forefront of digital marketing trends and technologies.
• Collaborative & Fun Team: Join a collaborative and supportive team of top professionals who share a passion for digital marketing. We believe work and enjoying what you do go hand in hand. Multi-year Top Places to Work in Virginia winner (voted #1 in 2016).
• Health & Wellness: $300 annually for health and wellness or pre-approved home office enhancements
• Fun Social Activities: We organize team-building events, social gatherings, training opportunities, and activities. Some examples:
  • Employee Day at Colonial Downs
  • Family Day at Busch Gardens
  • Lunch & Learns/Happy Hour Training Sessions
  • Quarterly Company-Wide Dinner Meeting (both Richmond & VA Beach)

*Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future.