Digital Marketing Paid Search (PPC) Coordinator
Marathon Consulting is seeking a Digital Marketing PPC Coordinator to support our Integrated Digital Marketing team on paid search, social, and programmatic campaigns for our clients. This role requires a self-motivated, results-driven individual who likes to have fun while collaborating with a dynamic team in the ever-evolving world of digital marketing.
As a Digital Marketing Coordinator, you will play a crucial role in developing and executing paid search and paid social campaigns to drive targeted traffic, engage audiences, and optimize digital advertising performance.
This position requires a foundational understanding of launching and supporting digital advertising campaigns, as well as the ability to analyze data, optimize campaigns, and stay updated on industry trends.
- Campaign Management: Plan, create, implement, and optimize paid search and paid social campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, Simpli.fi and more.
- Keyword Research: Conduct thorough keyword research to identify high-potential keywords and develop a comprehensive keyword strategy.
- Ad Copywriting: Write compelling ad copy that drives click-through rates and conversions while maintaining brand consistency.
- A/B Testing: Execute A/B tests on ad creatives, targeting parameters, landing pages, bid strategies, and more to improve campaign performance.
- Analytics and Reporting: Regularly analyze campaign performance, create reports, and provide actionable insights to improve ROI.
- Adherence to Best Practices: Stay current with industry trends, algorithm changes, and best practices for paid search and social advertising.
- Collaboration: Work closely with cross-functional teams, including SEO, graphic designers, and web developers to align advertising efforts with overall marketing goals.
- Experience: Minimum of 2 years of paid search experience building and optimizing campaigns (Social/SEO/Programmatic a plus).
- Platform Proficiency: Proficiency in Google Ads, Meta Ads, and other major advertising platforms.
- Keyword Research: Proven experience in keyword research and management.
- Analytics Tools: Proficiency in analytics and reporting tools, such as Google Analytics.
- Communication: Strong written and verbal communication skills.
- Certifications: Relevant certifications in paid advertising (e.g., Google Ads and GA4) are a plus.
- Education: Bachelor’s degree in marketing, advertising or communications (or related field).
- Must have a valid driver’s license.
Why Join Marathon Consulting?
- Benefits: Marathon offers attractive benefits, training, and salary package. The employee’s health, dental, life and long-term disability are paid 100%.
- Innovative Environment: Our company fosters a culture of innovation, where creative ideas are valued, and new strategies are encouraged. You'll have the opportunity to stay at the forefront of digital marketing trends and technologies.
- Collaborative & Fun Team: Join a collaborative and supportive team of top professionals who share a passion for digital marketing. We believe work and enjoying what you do go hand in hand. Multi-year Top Places to Work in Virginia winner (voted #1 in 2016).
- Health & Wellness: $300 annually for health and wellness or pre-approved home office enhancements
- Fun Social Activities: We organize team-building events, social gatherings, training opportunities, and activities. Some examples:
- Employee Day at Colonial Downs
- Family Day at Busch Gardens
- Lunch & Learns/Happy Hour Training Sessions
- Quarterly Company-Wide Dinner Meeting (both Richmond & VA Beach)
*Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future.
Marathon Consulting, LLC is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
To apply, fill out the form above or send your resume in Word or PDF format as an attachment to email@example.com.