Communication Tips for the IT Pro

As a data pro, you are negotiating and problem-solving all the time, often without knowing it. Your success as a professional as your company evolves its Data Platform depends on how well you can communicate and influence. It’s a scary thought, but your ability to negotiate with the business directly often determines if your projects get funded. Those skills are arguably as important as your T-SQL. In this episode, we chat with Blythe Morrow about strategies you can incorporate to better communicate with those around you.

3 Takeaways

  1. Don’t be the hero of your story—be the guide.
  2. Books by the Foot
  3. Mirroring (not copying) can be an effective communication technique.

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Our Guest

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Blythe Morrow

Blythe works with a team of people who love Data Platform and technology marketing. She started 10 years ago as the Community Manager for PASS and now spends her days helping companies that build products and services on the Microsoft Data Platform. She offers advice to CMOs and CEOs on how to competitively position their companies, create and manage their brands, enter the digital arena, and maximize marketing investments.

She runs the GroupBy conference with Eugene Meidinger, Daniel Hutmacher, Aaron Nelson, and her colleague Jeremy.

She has a Preconference workshop at the PASS Summit this November on Master Communication and Influencing Skills helping IT Pros communicate with clarity and pitch with confidence. She’s speaking on the WIT panel about gender equality at the Summit too!

It doesn’t matter what you’re trying to do. If you can tell a good story and negotiate your point in the right way, you can get positive results.

Blythe Morrow

Meet the Hosts

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Carlos Chacon

With more than 10 years of working with SQL Server, Carlos helps businesses ensure their SQL Server environments meet their users’ expectations. He can provide insights on performance, migrations, and disaster recovery. He is also active in the SQL Server community and regularly speaks at user group meetings and conferences. He helps support the free database monitoring tool found at and provides training through SQL Trail events.

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Eugene Meidinger

Eugene works as an independent BI consultant and Pluralsight author, specializing in Power BI and the Azure Data Platform. He has been working with data for over 8 years and speaks regularly at user groups and conferences. He also helps run the GroupBy online conference.

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Kevin Feasel

Kevin is a Microsoft Data Platform MVP and proprietor of Catallaxy Services, LLC, where he specializes in T-SQL development, machine learning, and pulling rabbits out of hats on demand. He is the lead contributor to Curated SQL, president of the Triangle Area SQL Server Users Group, and author of the books PolyBase Revealed (Apress, 2020) and Finding Ghosts in Your Data: Anomaly Detection Techniques with Examples in Python (Apress, 2022). A resident of Durham, North Carolina, he can be found cycling the trails along the triangle whenever the weather's nice enough.

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