Execute, Manage, and Optimize
Marathon's successful track record of managing paid advertising campaigns is closely tied to frequent client communication and complete transparency. Marathon will complete the following tasks to launch and manage each PPC campaign:
- Implement the campaign strategy on each platform utilizing best practices
- Manage campaign budget on a daily basis, adjusting as needed, as determined by goals, objectives, and conversion data
- Review overall campaign to ensure it is in line with goals and report on conversions
- Test, review, and manage ad copy and monitor ad performance
- Summarize PPC data on a bi-monthly basis, creating a report that details the campaign activity, such as keyword and ad performance, impressions, clicks, click through rate, cost per click, and conversions
- Make recommendations as needed based on key performance indicators (KPIs) and data collected for monthly reports