Pay Per Click (PPC) & Digital Advertising

We Help You Make the Most of an Advertising Campaign

Marathon Consulting recognizes pay-per-click (PPC) and other digital advertising methods are an integral part of a successful digital marketing strategy. As Google Partners and Bing Accredited Professionals, our digital agency consultants have a proven track record of success optimizing our clients' digital advertising campaigns to improve conversion rates and return on investment (ROI). We are experts at leveraging the latest paid advertising trends.

Our team excels at providing our clients with a full suite of paid advertising solutions with Google, Bing, Facebook, and Instagram, including paid search, display advertising, landing pages, and more.

How can our team help you with PPC and other digital advertising today?

Breaking Down Marathon's Approach

Search engine optimization (SEO) has changed dramatically over the past decade and continues to evolve. What has not changed is the importance of a sound keyword strategy that is well-implemented with the website's content and technical structure.

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Get in the Client's Head

In order to successfully meet our client's campaign goals, Marathon's team works closely with the key stakeholders to learn about the client's business and their goals. This enables both Marathon and the client to assess campaign performance and ROI.

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Clarify the Client's Goals

Marathon's digital marketing strategists deliver a comprehensive strategy report detailing the approach and tactics that will be used for the initial campaign launch including:

  • Identification of the platforms that will be utilized for the campaign
  • Targeting parameters (geographic/demographic/behavioral/etc.)
  • Research and identification of cost-effective search phrases
  • Campaign budget and bidding strategy
  • Landing page recommendations
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Execute, Manage, and Optimize

Marathon's successful track record of managing paid advertising campaigns is closely tied to frequent client communication and complete transparency. Marathon will complete the following tasks to launch and manage each PPC campaign:

  • Implement the campaign strategy on each platform utilizing best practices
  • Manage campaign budget on a daily basis, adjusting as needed, as determined by goals, objectives, and conversion data
  • Review overall campaign to ensure it is in line with goals and report on conversions
  • Test, review, and manage ad copy and monitor ad performance
  • Summarize PPC data on a bi-monthly basis, creating a report that details the campaign activity, such as keyword and ad performance, impressions, clicks, click through rate, cost per click, and conversions
  • Make recommendations as needed based on key performance indicators (KPIs) and data collected for monthly reports

Our Partnerships

Let's Talk About Your Project.

We are a full-service IT and digital marketing firm. We believe that successful projects are the result of working collaboratively and transparently with our clients. Are you looking for a better user experience for your website or application? Need an experienced database architect or business analyst? Let’s talk!

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