Digital Marketing SEO Analyst

Marathon Consulting is looking for a Digital Marketing SEO Analyst to join our Integrated Digital Marketing team. In this role, you'll have the opportunity to work on a diverse range of web analytics and SEO projects for our clients.

We are seeking a self-motivated and results-driven individual who thrives in a collaborative and fun environment within the ever-evolving world of digital marketing.

This position requires a background in website analytics and foundational SEO best practices (on-page, technical, and local SEO).

Responsibilities:

• Analytics and Reporting: Regularly analyze website analytics, generate insightful reports, and provide actionable recommendations to improve organic search traffic and website performance.
• Keyword Research: Conduct comprehensive keyword research to identify high-potential keywords and create a robust keyword strategy.
• On-Page Optimization: Recommend on-page SEO best practices, including optimizing header/meta tags, and content for improved search rankings.
• Google Business Profile Optimization: Ensure that our clients' Google Business Profiles are fully optimized to improve local search visibility and engagement.
• Technical SEO: Address technical issues, such as site speed, mobile-friendliness, and crawl errors, to enhance website performance.
• Content Strategy: Collaborate with clients to develop SEO-friendly content that resonates with the target audience and aligns with keyword strategies.
• Adherence to Best Practices: Stay up to date with industry trends, algorithm changes, and best practices for SEO.
• Collaboration: Work closely with cross-functional teams, including senior SEO strategists, PPC strategists, web developers, UX specialists, and graphic designers to align SEO efforts with overall marketing goals.

Requirements:

• Experience: Minimum of 2 years of SEO and web analytics experience.
• Keyword Research: Demonstrated expertise in keyword research and management.
• On-Page Optimization: Foundational knowledge of on-page SEO optimization techniques.
• Technical SEO: Experience with technical SEO aspects and problem-solving.
• Content Strategy: Understanding of content strategies that align with SEO goals.
• Analytics Tools: Proficiency in analytics and SEO reporting tools, such as Google Analytics and SEMRUSH.
• Communication: Strong written and verbal communication skills.
• Education: Bachelor's degree in marketing, advertising, communications, or a related field.
• Certifications: Relevant SEO certifications (ex. GA4, SEMRUSH) are a bonus
• Driver's License: Must have a valid driver's license.

Why Join Marathon Consulting?

• Benefits: Marathon offers attractive benefits, training, and salary package. The employee’s health, dental, life and long-term disability are paid 100%.
• Innovative Environment: Our company fosters a culture of innovation, where creative ideas are valued, and new strategies are encouraged. You'll have the opportunity to stay at the forefront of digital marketing trends and technologies.
• Collaborative & Fun Team: Join a collaborative and supportive team of top professionals who share a passion for digital marketing. We believe work and enjoying what you do go hand in hand. Multi-year Top Places to Work in Virginia winner (voted #1 in 2016).
• Health & Wellness: $300 annually for health and wellness or pre-approved home office enhancements
• Fun Social Activities: We organize team-building events, social gatherings, training opportunities, and activities. Some examples:
  • Employee Day at Colonial Downs
  • Family Day at Busch Gardens
  • Lunch & Learns/Happy Hour Training Sessions
  • Quarterly Company-Wide Dinner Meeting (both Richmond & VA Beach)

*Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future.