Paid Advertising (PPC) Specialist

Marathon Consulting is seeking a Paid Advertising Specialist to support our Performance Marketing team on paid search, social, and programmatic campaigns for our clients. This entry- to mid-level role is ideal for someone with 1–2 years of digital advertising experience who is eager to grow, learn, and collaborate in a fast-paced multi-client setting.

As a Paid Advertising Specialist, you will work closely with Senior Strategists to build, launch, and monitor multi-channel digital campaigns. You’ll assist with campaign creation, support ongoing optimizations, and contribute to performance reporting to help drive strong results for our clients.

This position is a great fit for someone who is technically skilled, detail-oriented, and looking to deepen their knowledge across platforms like Google Ads, Meta Ads, LinkedIn Ads, and Simpli.fi.

Marathon employees receive a competitive salary, paid time off, and bonus opportunities. We also provide a healthy work-life balance and the flexibility to work hybrid/remote. You will receive our competitive healthcare package, 401K match program, professional training, $300 annually for health and wellness or pre-approved home office enhancements, and the opportunity for tremendous growth.

Responsibilities:

• Campaign Support: Assist advertising strategists with building and launching campaigns in Google Ads, Meta Ads, LinkedIn Ads, and Simpli.fi.
• Campaign Optimization: Monitor campaign performance and provide support in optimizing bids, audiences, budgets, and creatives based on data.
• Keyword Research: Conduct keyword research to inform paid search strategies.
• Ad Copywriting: Help draft compelling ad copy aligned with performance goals and brand tone.
• A/B Testing: Assist in developing and analyzing A/B tests across ad components and landing pages.
• Analytics & Reporting: Pull performance data and assist in compiling client-facing reports with actionable insights.
• Best Practices: Stay up to date with the latest trends, platform updates, and advertising best practices.
• Cross-Functional Collaboration: Coordinate with SEO specialists, designers, and developers to ensure campaign alignment and execution.

Requirements:

• Experience: 1–2 years of paid search experience, ideally in an agency or multi-client setting.
• Platforms: Hands-on experience with Google Ads (Meta Ads, LinkedIn Ads, Microsoft Ads, programmatic, or SEO a plus).
• Tools: Familiarity with Google Analytics and reporting dashboards (e.g., Looker Studio).
• Skills: Detail-oriented with strong communication and time management skills.
• Certifications: Google Ads and GA4 certifications are a plus.
• Education: Bachelor’s degree in marketing, advertising, or related field.
• Other: Valid driver’s license.

What Marathon will offer you:

• Marathon employees receive a competitive salary, paid time off, and bonus opportunities. We also provide a healthy work-life balance and the flexibility to work hybrid/remote.
• You will receive our competitive healthcare package, and 401K match program.
• Opportunity for tremendous growth – our employees are our GREATEST assets, and we truly invest in them
• Professional training (bimonthly inhouse training sessions, 1 week of paid training of employees choosing after 1 year of employment, shared PluralSight subscriptions, and much more)
• $300 annually for health and wellness or pre-approved home office enhancements
• Marathon makes relocation to our Hampton Roads or Richmond offices easier by providing relocation assistance to selected candidates.
• Multi-year Best Places to Work in Virginia winner & Top Places to Work in Hampton Roads.

*Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future.