E-commerce Website Development & Campaign Management Solutions

We Help You Design, Build, and Promote Your Online Business

Marathon's e-commerce implementation capabilities cover a wide range of services, reaching far beyond simple shopping cart implementations. Marathon looks at the successful e-commerce launch as a comprehensive set of technology and business components addressing every major functional requirement of the e-commerce enterprise. Leaving any requirement unfulfilled is likely to have a detrimental impact on the success of the e-commerce initiative.

To begin, Marathon works with the client on an analysis project to ensure that all the critical e-commerce elements have been identified and are aligned with your business goals. Below are a few important aspects that help identify the business requirements for the e-commerce website.

• Inventory/product/SKU configuration
• Payment/security
• Order fulfillment
• Third-party integrations
• Financial and management reports

We specialize in leveraging existing software to the client's advantage. This is particularly true with shopping cart selection and implementation. Once the requirements are complete, Marathon then recommends the best shopping cart package. We then design a conversion optimized website and customize/configure the package as needed. Integrations into internal systems or with third-party vendors are also implemented during this phase.

With an e-commerce system in place, Marathon can also develop a plan to promote your online offering with:

• Search engine optimization (SEO)
• Digital advertising campaigns
• E-commerce Google feed strategies