IT & Digital Marketing Articles

Rachael Smith
Rachael SmithCore Contributor

Rachael is a certified UX/UI Designer on the digital marketing team. Before coming to Marathon Consulting, she lived in France as an au pair, traveling, drinking wine, and eating too much bread and cheese. Before her year of travels, she studied graphic design, web design, and web development at Ithaca College. Nowadays, when she's not busy creating exceptional user experiences or geeking out over copyediting, you can find her making fun vegetarian recipes, riding her motorcycle, spending time with her 2 dogs, or enjoying the hot summer sun.

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August 24, 2023 Rachael Smith 7 minute read

A well-structured information architecture is the foundation of a good user experience, helping users to find what they need and complete tasks easily and with confidence. Learn more about what IA encompasses, the importance and benefits, and how...

information architecture user testing

July 12, 2021 Rachael Smith 8 minute read

4 tips on building solid, successful client relationships in the Information Technology field that earn repeat business and long-term partnerships.

Marathon Acquires Richmond-Based SQL Data Partners
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