IT & Digital Marketing Articles
Rachel is a Senior Digital Marketing Strategist and Team Lead at Marathon Consulting. She has a passion to increase a company's bottom line using data-centered digital strategy—with a creative twist. Rachel and the PPC & SEO team enjoy the challenge of providing support for clients in a wide variety of industries—from small businesses to global enterprises—all with the end goal of driving business growth. Rachel and her husband recently added two additions to the family—a baby girl and a rambunctious goldendoodle. Fun fact: she doesn’t have a sense of smell (really).
Having a limited Google Ads budget can be a challenge. Here's how to utilize your Google Ads budget to get the most bang for your buck.
With Smart Campaigns, Google provides the option of “total automation”—everything from set up, creative, delivery optimization, and KPI goals. With this automation, does this leave professional digital advertisers without a job?