IT & Digital Marketing Articles

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April 30, 2024 Rachael Smith 4 minute read

Often confused as synonymous terms, copyediting and proofreading are actually 2 separate steps in the content editing process. Learn the differences and which service is right for your content.

Copyediting Proofreading

February 27, 2024 Rachael Smith 4 minute read

Copyediting and proofreading, the last 2 steps of the writing process, are essential in creating quality content, but are often overlooked. Learn why these tasks are vital in ensuring brands comes across as trustworthy and authentic.

Copyediting Proofreading

September 27, 2021 Rachel Brannaman 5 minute read

Having a limited Google Ads budget can be a challenge. Here's how to utilize your Google Ads budget to get the most bang for your buck.

August 26, 2019 Shé Langley 6 minute read

A focused and diversified digital marketing strategy that considers overall business goals and leverages robust tactics is imperative for any business who wants to become or remain competitive in their industry.


September 04, 2018 Rachel Brannaman 3 minute read

With Smart Campaigns, Google provides the option of “total automation”—everything from set up, creative, delivery optimization, and KPI goals. With this automation, does this leave professional digital advertisers without a job?

Adwords Paid Advertising PPC

November 15, 2016 Dan Herbert 4 minute read

What is analytics? A collection of data points reflecting how your users interact with your website using statistics, predictive modeling, and machine-learning techniques. Based on this information the organization should be able to identify...


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