Marathon Consulting Becomes a Google Premier Partner
Marathon Consulting, LLC, a Virginia-based Information Technology Consulting and Digital Marketing firm, announced today their status as a Google Premier Partner for 2023. The Google Premier Partner designation is the highest tier in the partnership program and is reserved for the top 3% of all participating companies.
Tony Cortinas, President of Marathon, said, “Since 2014 Marathon has been a Google Partner, consistently meeting and exceeding the level of quality and service set by the program. To earn the distinction as a Google Premier Partner is testimony to the dedication, integrity, and expertise of our talented Digital Marketing team. I am proud of our team's accomplishments and look forward to taking our clients’ successes to the next level.”
About the Google Premier Partnership
To earn Premier status, companies must first consistently meet the Google Partner requirements in three key areas:
- Certification – Having a minimum of 50% of their account strategists certified in Google Ads, with at least one certification in product areas with campaign spend of $500 USD or more in 90 days.
- Ad Spend – Maintaining a 90-day ad spend of $10,000 across managed accounts.
- Performance – Maintaining a minimum optimization score of 70% which demonstrates the ability to effectively set up and optimally run Google Ads campaigns to achieve the greatest results for clients.
In addition, the factors that determine the companies recognized as the top 3% and thus earning Premier status include existing and new client growth, client retention, product diversification, and annual ads spend.