Marathon Consulting Launches New SwimWays e-Commerce Websites for Consumers

May 18, 2010

Marathon Consulting, LLC announced the launch of two new e-commerce sites for SwimWays Corporation, a leading manufacturer of pool and outdoor recreational products headquartered in Virginia Beach. The initiative represented Swimways' first venture into online retail sales and enabled the company to begin selling their innovative SwimWays and Kelsyus products direct to consumers via the Internet. In less than 11 weeks, Marathon successfully developed and launched 2 e-commerce websites - and Both websites were fully integrated into SwimWays' ERP and Order Fulfillment systems, and were constructed using Marathon's search engine optimization (SEO) methodology.


Monica Jones, Director of Marketing at SwimWays, commented on the successful project, saying, "Working with Marathon's team on the launch of our e-commerce sites was a great experience from start to finish. They took the time to understand our business priorities and became a seamless unit with our own internal team. We launched the websites and in record time and they are already generating significant sales."

About SwimWays

Based in Virginia Beach, Virginia, SwimWays is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 35,000 storefronts, it markets 3 unique brands: SwimWays®, Kelsyus® and Coop®. With offices in Hong Kong and the United States, the company's diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. SwimWays has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, SwimWays began donating 2% of wholesale sales of the Swim Steps™ product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 2,112 kids around the world. For more information about SwimWays, visit

Erin Mullinax

Virginia Beach Office (HQ)

4525 Columbus St, Suite 200

Virginia Beach, VA 23462



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